JCK Las Vegas is fast approaching once more and everyone has their noses to their respective grindstones in preparation for the big show. JewelMak is no different. We're in the midst of producing some of our most eclectic and evolved collections to date. It's an exciting time right now, but not just because of our swirling production; it's a big year for JCK as well.
This year will see the new venue for the JCK Las Vegas show. Long held at the Sands Expo in the Venetian, it now finds itself at the Mandalay Bay. I remember the high buzz at last year's show. Everyone was speculating on the layout, size, atmosphere, even the state of the art technology of the venue. The reality will remain to be seen, but the anticipation is giving everyone ants in their pants.
(JewelMak AD featured in the upcoming May issue of JCK)At the end of the day, it's still about the jewelry. What's the new stone? The best color? With the gold cost soaring like it is, we might need to consider gold as endangered as the American Bald Eagle. This year, JewelMak is steadfast in presenting the best styles to combat the rising costs.
Stay tuned next week: "Who Needs Gold?"
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