Press Release
FLASH SITES: THE DOMINATE RETAILER
Flash sites are now the preferred shopping outlet for over half the population and a successful platform for new emerging brands. MyHabit held its first ever GÖTZ Switzerland's sale and sold out within the first of a three day event.
NEW YORK, NY September 13th, 2011 – Flash sites are the exclusive malls of online shopping with a built in audience ready to shop, so when a designer brand partners with the right flash site, the results can be fantastic. Men's jewelry brand, GÖTZ Switzerland debuted on MyHabit Tuesday, September 13th, and sold out within the first day. The exposure for GÖTZ Switzerland was expected to be high, but the results exceeded the best of expectations. The sale was planned to be three days, by day two the event was officially labeled "Sold Out".
This new spotlight on GÖTZ Switzerland has already drawn an increase in interest from consumers. "We started receiving emails after the [MyHabit] sale sold out, asking where else they can buy our jewelry. Customers were impressed with the selection in our small sale and clicked over to our site to view more styles." says brand president Andy Goetz.
The GÖTZ Switzerland sale selection was a result of the extensive collaboration between the brand and the buyers from MyHabit, who personally select each item that goes on the site. Their attention to detail and understanding of their customers' taste resulted in a very personalized sale. MyHabit buyer, Alicia Liu, shares her insight on the event's success, "GÖTZ Switzerland was a great addition to our brand matrix for MyHabit. The products are unique from a jewelry perspective, but not limiting. Both men and women were buying the collection, which contributed to an outstanding performance on our site." The sale event included link bracelets and faceted bands in tungsten and cufflinks of sterling silver set with Tigers Eye, Picasso Jasper, and Sodalite.
MyHabit was created by Amazon.com to service a high demand for better access to designer and boutique brands. For GÖTZ Switzerland it served as a dedicated introduction to an opted-in target demographic. Every MyHabit sale event provides a company bio and link, allowing curious customers to click over to the brand website, learn more about the brand and view all the collections not featured in the sale.
Over half of the population shops exclusively on flash sites and through these sites discover their new favorite brand. The partnering between MyHabit and GÖTZ Switzerland was a success that both parties hope will generate a long term customer fan base.
GÖTZ Switzerland was launched in 2008 as a luxury designer brand for the fashion conscious man that valued masculine aesthetics with unique design flourishes. It has grown and evolved further into men's accessories with a line of watches and sunglasses along with its design collections.
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If you'd like more information, please contact Ya Lan Young at marketing@gotzswitzerland.com.