Will You Be Mine?

Warm Tones for Warm Weather

Bright is the motto of this Spring/Summer season. Two major colors that stand out are shades of orange and yellow based on Pantone's official selection for S/S 2012: Tangerine Tango and Solar Power.
There was a time when orange was too out there, too bold, not chic, reserved only for collegiate fashion. Now in the year 2012, the color of the moment is (officially called) Tangerine Tango and it's practically a fashion faux pas to go without.


If red is the color of passion, orange is its optimistic cousin. Associated with joy and celebration, it is an emotional stimulant that encourages laughter and self esteem.
Orange colors come in a scale of intensity amongst natural stones, especially in carnelian. It can go from light to intense deep orange within one stone. Such a piece would make a great compliment to a bold color block tangerine outfit.


While orange has the elements of yellow's happiness, yellow is just happy all the time! Solar Power can represent wisdom and a lust for life. It is an intellectual color, that will encourage individuality. The best stone to match almost perfectly is Citrine. A pair of large citrine drops would certainly be on trend this summer.


Large and chunky is still the style for 2012. Bib and collar necklaces are just as popular as long and layered "Jazz Age" looks. As always, in fashion, it is up to the individual to decide which trends rule. What trend has been your favorite so far?

Thankful Thoughts from the JewelMak Staff

Thanksgiving has many traditions: Turkey, mashed potatoes, stuffing, family gatherings, those Native American headdresses & pilgrim hats made out of construction paper, Black Friday, more food. However, the point of Thanksgiving is to give thanks for the good parts of our lives, big or small.

So we went around the office today and asked our fellow staffers what they were thankful for.

"I'm thankful for my health, life, and kids. Especially my kids." ~Arianne

"Thankful for my 3 grandchildren." ~Teresa

"Thankful for my family." ~Natasha

"Thankful for God and all the people in my life." ~Ada

"I'm thankful for my family & friends." ~Michael

"That no wars are imminent, no boys will be called for duty unless they wish to be. That no mothers will have to spend sleepless nights imagining the worst. That families will sit together around the Thanksgiving table knowing they are loved." ~Thanh

"I'm thankful for my family. My parents have been married 30 years today!" ~Jardel

"Thankful for life." ~June

Wishing you all a warm, safe, and festive Thanksgiving!

You Better Pink

The pink ribbon is the official symbol and color of breast cancer awareness. Adopted in 1992 after Susan G. Komen for the Cure handed out pink ribbons during its annual breast cancer awareness race. Originally derived from the AIDS awareness red ribbon, the pink color was a natural choice to symbolize the cause against a cancer that targets women almost exclusively. Breast cancer can occur in men as well, which is symbolized by a pink and blue ribbon.

October is Breast Cancer Awareness Month and during this month, pink is everywhere. It will be worn, illuminated, covered with, and projected on people, places and things all over the world. The most common show of support for the cause is to wear pink. Some offices or groups hold pink theme days in honor of the cause.

Many retailers have taken up the theme by offering a hand picked selection of pink items to purchase in order to raise funds. Fortunoff fine jewelry is holding a "Power of Pink" sale where portions of proceeds will go to benefit breast cancer research.




Recently launched flash site, Ruby Wallet has also taken the pink ribbon to heart and has incorporated it into their online masthead while also offering special pink styles.

Do your part this October and give what you can to further breast cancer research. So many of us are affected by breast cancer even if the connection is separated by a few degrees. We are in this fight together!

There are various organizations to contribute to directly.

National Breast Cancer Foundation

Susan G. Komen for the Cure

Breast Cancer Action

Join the cause, save a life.

Flash Site Success

Press Release

                                                  

FLASH SITES: THE DOMINATE RETAILER

Flash sites are now the preferred shopping outlet for over half the population and a successful platform for new emerging brands. MyHabit held its first ever GÖTZ Switzerland's sale and sold out within the first of a three day event.

NEW YORK, NY September 13^th, 2011 – Flash sites are the exclusive malls of online shopping with a built in audience ready to shop, so when a designer brand partners with the right flash site, the results can be fantastic. Men's jewelry brand, GÖTZ Switzerland debuted on MyHabit Tuesday, September 13^th, and sold out within the first day. The exposure for GÖTZ Switzerland was expected to be high, but the results exceeded the best of expectations. The sale was planned to be three days, by day two the event was officially labeled "Sold Out".

This new spotlight on GÖTZ Switzerland has already drawn an increase in interest from consumers. "We started receiving emails after the [MyHabit] sale sold out, asking where else they can buy our jewelry. Customers were impressed with the selection in our small sale and clicked over to our site to view more styles." says brand president Andy Goetz.

The GÖTZ Switzerland sale selection was a result of the extensive collaboration between the brand and the buyers from MyHabit, who personally select each item that goes on the site. Their attention to detail and understanding of their customers' taste resulted in a very personalized sale. MyHabit buyer, Alicia Liu, shares her insight on the event's success, "GÖTZ Switzerland was a great addition to our brand matrix for MyHabit. The products are unique from a jewelry perspective, but not limiting.  Both men and women were buying the collection, which contributed to an outstanding performance on our site." The sale event included link bracelets and faceted bands in tungsten and cufflinks of sterling silver set with Tigers Eye, Picasso Jasper, and Sodalite.

MyHabit was created by Amazon.com to service a high demand for better access to designer and boutique brands. For GÖTZ Switzerland it served as a dedicated introduction to an opted-in target demographic. Every MyHabit sale event provides a company bio and link, allowing curious customers to click over to the brand website, learn more about the brand and view all the collections not featured in the sale.

Over half of the population shops exclusively on flash sites and through these sites discover their new favorite brand. The partnering between MyHabit and GÖTZ Switzerland was a success that both parties hope will generate a long term customer fan base.

GÖTZ Switzerland was launched in 2008 as a luxury designer brand for the fashion conscious man that valued masculine aesthetics with unique design flourishes. It has grown and evolved further into men's accessories with a line of watches and sunglasses along with its design collections.
 

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If you'd like more information, please contact Ya Lan Young at marketing@gotzswitzerland.com.

Conch Your Knows!

Conch is an extremely versatile shell that makes for beautiful jewelry pieces. It can come in a variety of colors but the deep pink is its most popular and well known shade. Set in silver, JewelMar’s conch grouping captures the heat of the Caribbean in the cool waves of the sea.

Are you familiar with the Conch shell? Here are a few fun facts to get you in the know!

1. The meat of the shell is second only to escargot in popularity and can be eaten raw, over a salad or cooked in a chowder or made into burgers.

2. Conch shells are occasionally used as a building material, either in place of bricks, or as bulk for landfill.

3. Conch shells can be used as wind instruments. They are prepared by cutting a hole in the spire of the shell near the apex, and then blowing into the shell as if it were a trumpet, as in blowing horn. Sometimes a mouthpiece is used, but some shell trumpets are blown without one.

4. This shell is used as an important ritual object in Hinduism. The shell or Shankha is used as a ceremonial trumpet, as part of religious practices, for example puja.

5. The most well known species is the queen conch Eustrombus gigasadult. It is usually 15–31 cm (6–12 in) in length and the maximum reported size is 35.2 cm (13.9 in).

6. Conch pearls are sometimes referred to simply as 'pink pearls'.



The JewelMar brand carries collections that exemplify and embrace the Caribbean aesthetic. Browse select items online or make an appointment to view the entire collection.

Clique To Know

JewelMak is excited for our first ever sale on Clique To Know! The sale will be a mix of our classic styles in colored gemstones and pearls. The diverse selection of colors will allow you to shop styles that are summer friendly, but will transition well into the fall/winter season.

View an extensive preview of the sale here.


The sale launches this Saturday, August 20th at 8 AM PST. So snuggle up to your computer and enjoy shopping in the rain!

Follow Clique To Know on Twitter.