As all of us in the jewelry biz know, JCK Las Vegas is a big show. The biggest of them all really. We've been part of this show for practically the last 15 years and just like the show, we've expanded and changed our face through the years as well.
It was a great success! Everything about this year's show worked well. The new booth set up gave us the best results we've ever seen. Instead of our usual array of showcase lined walls, we instead moved it all to the forefront. It allowed our customers to have a better view of our collection without feeling too crowded.
We used the show and our new booth set up to promote two new collections we had: Caribbean Bliss and Eclipse. They were our big hits! Everyone loved the Eclipse earrings and bangles, and who could blame them? Hot looks for such a great price point. The same can be said about our Caribbean Bliss collection. For many the collection featuring Larimar was an educational experience. Many have never heard of the stone or had any idea of its exclusive origin.
Some of our best sellers at the show:
