Friday, May 25, 2012

45 Seconds with...


Designers gather inspiration from a variety of places, but at the heart of it, the inspiration has to speak to the soul.

Today we splotlight Andy Götz, founding President and Creative Director of Götz Switzerland. Born and raised in Zurich, he made his way to New York and steadily built up his company JewelMak, Inc.into an interntaionally branded jewelry design and manufacturer. In 2008, he launched Götz Switzerland to provide stylish men with a wider range of accessories.

What makes your pieces so special?
My heart is in New York, where I reside, but my soul is still in Switzerland where I grew up. My watches and jewelry are a combination of Swiss detailing, precision and quality with a distinct NY flair.

What are your styling tips for fine jewelry?
Casual elegance. Accessorize and wear jewelry with confidence. Mix and match for everyday fun. Enjoy life. Be and show yourself.

What do we need to know about you?
I'm passionate about creating lasting jewelry that makes people happy.



See the selection at JCK Las Vegas!
Booth #S10470 (2nd Floor, Shoreline)

Tuesday, May 15, 2012

Staff Favorites: A Color Series

For the month leading up to JCK Las Vegas, we will feature a hand selected color grouping from members of our very own staff. This week's edition features Pink Flambé.

Our Sales Support Natasha
takes us through her favorite pink picks of the season.
(Clockwise spiral starting from top)
Pink makes me feel feminine and powerful. I think it's always in fashion - there are a lot of girly girls out there! From big to small, light to hot, pink's got it going on. The red jasper stretch bracelet is a bold statement making piece. Wear it with your favorite T-shirt & jeans combo and be noticed. This crystal drop with red topaz is my favorite of the bunch. It's girly, fun and will add a feminine touch to any outfit. For all the October babies, this delicate pink tourmaline necklace is a very elegant accent for a nice dinner date. Everyone loves versatility and these stackable pink sapphire rings are no exception. Wear together for a funkier edge or just one for a simple clean look. Opal jasper is not an everyday stone, but this necklace can definitely become an everyday staple for the bold dresser. Start your fashionista early with these adorable pink CZ turtle kid earrings. Garnet brings the drama to an otherwise simple bracelet that would be fitting for business attire. Last but not least, our 14k yellow gold emblem with pink tourmaline briolette drop earring is the perfect date piece. You just can't go wrong with fancy and flirty! ~ Natasha

View these styles in person at JCK Las Vegas!
Booth #S10470 Shoreline

There are still slots open for appointments. Make yours today!
Contact Jardel Alves at jardel@jewelmak.com

Tuesday, May 1, 2012

Staff Favorites: A Color Series

For the next month leading up to JCK Las Vegas, we will feature a hand selected color grouping from members of our very own staff. This weeks edition features the hot new Ultimate Green.


Our Sales Account Executive Jardel
takes us through his favorite green picks of the season.


"The deep green jewel tone has really become a standout this year. Bold green stones like Emerald and Green Onyx are making a statement. Our green onyx necklace is quintessential JewelMak; you can wear it with almost anything! These large faceted green onyx drop earrings are dramatic in size and will definitely get you red carpet ready. For those of you that like weekend getaways, slip on this agate bangle for a casual statement piece. From a job interview or a hot date, these green chalcedony drops are great for those need to impress moments. People underestimate the impact a good pendant can have. An elegant choice like this chalcedony drop translates a sophisticated woman. This bracelet is also a staple JewelMak item. The multi gemstones offer a versatile wear ability. Dressed up or down, this bracelet will definitely shine!" ~ Jardel

For more product or sales information you can contact Jardel via email at jardel@jewelmak.com

View these styles in person at JCK Las Vegas!
Booth #S10470 Shoreline
Make your appointment today!

Wednesday, April 25, 2012

Staff Favorites: A Color Series

For the next month leading up to JCK Las Vegas, we will feature a hand selected color grouping from members of our very own staff. We start with one of the always hot color trends: Royal Purple.


Our Marketing & Sales assistant Risa
takes us through her favorite purple picks of the season.

(Clockwise from top center)


"Purple is associated with wealth and rich sophistication, that is why I chose these pieces. First is the amethyst with citrine and garnet necklace. I love how it's so elegant yet fun because of the brightness of the citrine. Then there's the amethyst pendant in rose gold. It's bold, eye-catching, and will look amazing worn over a simple blouse or shift dress. There is a lightness the multi pink freshwater pearls contribute to this bracelet with amethsyt briolettes. It befits casual attire yet has the ability to transition into more formal wear. The Fiori collection's amethsyt ring set in sterling silver is inexpensive compared to a brilliant diamond, but it has an equally luxurious look when caught in the light. Last but not least The pink amethyst drop earrings are simple and classy, instantly drawing attention to the face." ~ Risa


JewelMak will be at JCK Las Vegas
Booth #S10470 (Shoreline)
Contact us to make your appointments now!

Friday, March 30, 2012

Carissa Rosario - "Young & Fresh" Perfume Launch


I had the pleasure of attending the preview/launch party for international model Carissa Rosario's new perfume "Young & Fresh". She looked radiant in her peplum LBD and sky high Louboutins. I was ever more excited to see JewelMak's over sized faceted blue topaz cocktail ring on her finger. Thanks to our good friend and stylist, Kevin Stinson for the credit!

According to Carissa, her new scent:

"...is captivating and impossible to resist. The soft, sensual and refreshingly innocent floral fragrance of grapefruit zest, fresh rose and provocative musk are alive, romantic and chic. The delicate light petal-pink color and extraordinary scent defines a fragrance that is both sexy and loving."

photo credit: Christian Phillips of wegetdressed.com
Carissa Rosario wearing JewelMak's over sized faceted blue topaz cocktail ring set in sterling silver.

I had a great time chatting with pop star Alex Young. Her latest single "Don't Play With Me" is out now and you can currently find her album on iTunes. Check out her video here.
Blair & Arlinda from Sofistafunk with pop singer Alex Young

I couldn't help but notice these two in their very stylish
and laid back ensembles.
Christian Phillips of wegetdressed.com & Tyrone of truefashionistanow.com 

For press & product inquiries for JewelMak,
contact us at yalan@jewelmak.com
Follow Carissa Rosario on twitter: @carissarosario

Friday, March 23, 2012

The Hunger Games: A Tribute

The day of the reaping is upon us and in honor of this year's Hunger Games, we have personally curated groupings inspired by our flora named heroines.

The Girl who was on Fire. That is how our heroine Katniss becomes known as she battles her way through the Hunger Games. From the dirt poor District 12, she is transformed through the course of these games into a fiery heartbreaker, a star crossed lover, and the main one to beat. Our selection is inspired by a combination of her onscreen persona and ironclad will to survive.
The best and brightest of red color gemstones come in the form of carnelian or agate. Carnelian can be solid or swirled, but is always vibrant. It is the closest to wearing fire itself, while red agate is solid and deep without being too dark nor losing its brightness. A serious weight comes with the appeal of red agate that no one can deny. In the story it is noted that coal is often misconceived to become diamonds.

Sweet and everloving Primrose Everdeen. The little sister and most precious person to Katniss. At the onstart of this saga, she is a gentle soul that the district "can't help but love." The odds were not in her favor as she was originally selected as female tribute for the hunger games until Katniss volunteered in her place to save her from almost certain death. She is named for the Primrose as her sister is named for the Katniss plant. A bright light for her older sibling in a place darkly coated with coal miners dust. She shows early signs to be a natural healer like her mother.
Everything is sweet and gentle with Primrose that immediately flowers come to mind. Not only are flowers an often seen motif in jewelry, it is currently one of the latest trends this year. The black onyx and pink flower earrings represent the contrast of Prim to her environment, while the crystal earrings are a nod to her intended future as a healer to her district. Cameos are also back in the current trend pool and often feature nuturing silhouettes of mothers and angels.

Inside the arena Katniss allies herself Rue who could very well be Primrose's Disctrict 11 doppelgänger in her size, demeanor, and name. She comes from the agricultural district of Panem, which gives her a dense knowledge of edible plants, roots, and berries that helps her survive in the arena. Light as a kite, she can easily escape her enemies by jumping from tree to tree.
Rue, also a flower, is a bright spot in the dark world of the Hunger Games. Her background in agriculture inspires colors of vegetation and grains. Each design selected is a tip to her name or district. There are three different green stones featured in our selection: Jade, Green Amethyst, and Green Onyx. From neon to deep jewel tones, green has become a stand out this year. Neutral tones in browns will be the complimenting partner, whether within the same design or stacked together.

The Hunger Games is now playing at a theater near you, but please read the book first.